Hello!
I'm an Art Director who loves building ideas from scratch. My work spans beauty, beverage and energy brands.
On Coca-Cola's internal comms campaign, my role was developing the concept and visual system from zero — the campaign ended up winning the account for the agency.
I worked on YPF right when Franco Colapinto jumped from F2 to F1 — I was on set for a production where I met him in person, and even got to vectorize his signature for the campaign!
Sedal is an ongoing part of my work: I started by adapting their global rebranding into a full 360 local campaign starring Lali Esposito and I've since worked on the key visuals for their summer campaign, including Cosquín Rock 2026, and also the art direction for “Lali vibra con Sedal en River”.
On the side, there's Birreci — a beer brand with a can for every concert: Dua IPA for Dua Lipa, GaLager for Oasis. Both went viral and ended up selling outside the shows in Buenos Aires.
And yes, AI is part of my process too.